Jo Underhill
Designer Travel Expert
Since March 2019
Hi everyone, I’m Jo. I live locally in Yorkshire with my husband, our two teenagers, and our cheeky cat and cockapoo — life is never quiet!
For the past seven years, I’ve been running my own award winning travel business, helping clients across the UK plan unforgettable holidays with a truly personal, VIP level of service as standard. With almost 30 years in the travel industry - including 25 years as long-haul cabin crew with British Airways - there are very few corners of this small world I haven’t experienced (although my wish list is forever growing!). I combine first-hand destination knowledge with meticulous attention to detail and genuine care, your personal Travel Concierge to turn a good holiday into something truly special.
My own work and personal travels over this past 30years have given me plenty of inspiration to share - from sipping wine while whale watching in South Africa, dune bashing and braving the world’s tallest building in Dubai, to family ski trips across Austria, France and Bulgaria. I have a particular love for multi-centre adventures - California’s sweeping beaches to the bright lights of Las Vegas, the awe-inspiring Grand Canyon to watching the bull riding in Arizona. The Far East also holds a special place in my heart, with Vietnam, Sri Lanka, Bali, Hong Kong and Thailand among my favourite‘s.
I’m proud to be part of the multi award-winning Designer Travel, offering full ABTA and ATOL protection and access to hundreds of trusted travel partners worldwide.
Whether it’s a tailor-made itinerary, cruise, safari, ski trip, honeymoon or special celebration, every holiday I create is completely bespoke.
You’ll deal with one dedicated professional from start to finish, at a time that suits you - ensuring seamless planning, complete confidence and a stress-free experience.
I’d love to help with your next adventure, whether it’s something big and bold or a simple escape. Please do get in touch - I can’t wait to start planning with you.
Thanks so much for reading
Jo xx
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In recognition of outstanding contribution to Designer Travel in the year of 2025/2026
In recognition of outstanding contribution to Designer Travel in the year of 2024/2025