Hapag–Lloyd branch into the UK Ultra Luxury Cruise Market
Europa 2 is sleek and stylish with luxurious décor. The ship was awarded the top rating by Berlitz Cruising Guide in 2013. Europa 2 is described as ‘laid back luxury’ which means no formal evenings but there is an emphasis on gourmet dining. Unlike many of the other ultra-luxury cruise lines the ship is not all inclusive apart from a well-stocked mini bar – guests also pay for shore excursions. Gratuities and all speciality dining is included. Latest price check reveals a bottle of beer starts at around £2 and a glass of wine £3 – very reasonable considering the grade of ship.
Hapag-Lloyd Cruises are targeting English speaking passengers with the introduction of its new Europa 2. Many potential clients have already been impressed by the design of the 516 guest vessel which includes eight restaurants and six bars. The company expects English speaking guests to account for between 15% and 20% of passengers on each sailing, which not only will include UK customers but others from the US, Australia and the Benelux countries.
Falling into the ultra-luxury bracket, the vessel includes large areas of gleaming ivory covering walls and floors, complemented by pale woods and splashes of colour, along with carefully placed mirrors and artworks.
Outstanding features include an Ocean Spa covering 6,700 sq ft, large sumptuous balcony suites and elegant restaurants and lounges.
Fares start at around £3k for a one week cruise including all gratuities and all meals.
Contact Simon at Designer Travel Tailor-made Holidays & Cruises
All details quoted are thought to be correct at time of posting but are always subject to confirmation at time of booking
Photo: Ariel view of ship (TW) 150